The mechanism
Publishing income is conventionally described as two halves: the writer's share and the publisher's share. In a co-publishing deal the writer retains the writer's half and splits the publisher's half with the publisher, which is usually described as a 75/25 split in the writer's favour overall. The publisher takes a copyright interest, not merely a fee.
A worked example
What it is confused with
- Administration deal An administration deal takes a percentage FEE and no ownership. A co-publishing deal takes OWNERSHIP of part of the copyright, usually permanently or for a long term.
- Advance The advance is the money. The co-publishing structure is what you gave up to receive it, and it outlasts the advance.
Why it matters
The headline number is the advance, but the durable term is the copyright interest, which frequently survives long after the advance has recouped and been forgotten.
Sources: US Copyright Office
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Related: Recoupment · Black box royalties · 360 deal